Current Speakers

Sandra Moore is vice president, brand marketing at HanesBrands, Inc. where she is responsible for the overall brand strategy, marketing and advertising for the Hanes, Bali, Maidenform and Playtex brands.

Sandra has an extensive brand-building background. During her career, Sandra has held roles at FordDirect/Ford Motor Company, CalTex, and General Motors, where she led transformational growth to brands like Buick, GMC and Cadillac with award-winning advertising.  She also helped shape GM’s overall customer experience across all US brands, as well as led high profile relationships with the NFL and NCAA.

She joined HBI from the North Coast Automotive Group, a growing private automotive company, where she served as chief marketing officer, responsible for all aspects of marketing and for leading the customer journey, with a strong digital-first mindset.

Sandra holds an MBA from Loyola University Chicago, BS from University of Texas at Austin and attended Northwestern University for their Chief Marketing Officer Program at Kellogg.